The Grand Ole Opry is America’s oldest radio show, who in 2025 celebrated their 100th anniversary.  Despite their longevity, the Opry is falling behind in marketing to younger generations. I did extensive research into the company, their values, and their history. This identity system gives the brand a fresh new look that will appeal to younger generations while still rooted in their history. The colors for the system are taken from photos of inside the Opry House, the photography used are all of performers and events, and the Opry Star is from the mailboxes given to the stars upon their induction.