The Grand Ole Opry is America’s oldest radio show, who in 2025 celebrated their 100th anniversary.  Despite their longevity, the Opry is falling behind in marketing to younger generations. I did extensive research into the company, their values, and their history. This identity system gives the brand a fresh look that will appeal to younger generations while remaining rooted in its history. The colors for the system are taken from photos inside the Opry House; the photography used is of performers and events; and the Opry Star is from the mailboxes given to the stars upon their induction.