This project involved choosing a Broadway musical to create an identity system for. We were required to have a type-forward poster design, a t-shirt design, a ticket design, and design a social media layout for a platform such as Instagram. We were also encouraged to create more designs for merchandise and other items that would be useful for a Broadway tour. My inspirations for the designs were inspired by the pink and blue lights frequently used, the bygone disco era, and the fun that the production strives to bring to its audience each night. Below are all of my applications for this system.